Answer all the questions thanks you 56. A term used by marketers in referring to the various factors and potent players that make animpact on the ability of the company to establish and sustain a profitable relationship withits target customers.a. Macroenvironment57. Comprise of individuals or institutions that provide resources necessary for the company.a. Macroenvironment58. These factors can force or restrain different groups or individuals in the given society.a. political factors59. These are natural resources that are needed as inputs by marketers or that are affected bymarketing activities.a. Natural factors60. Systematic design, collection, analysis, and reporting of data to specific marketing situationfacing an organization.a. descriptive researchb. Microenvironmentc. marketing environmentb. Supplier environmentC. marketing intermediariesb. economic factorsuan c. cultural factorsb. Technological factors c. Demographic factorsb. strategic researchc. marketing researchtellud no eu190e er briebd ni bris og rol bo ds.42. This concept refers to the idea that people will buy more goods and services through personalis?ering valueefit thec. Production Concepta. Marketing Conceptn organizational function and a set of processes for creating, communicating, and deliveringlue to customers and for managing customer relationships in ways that benefit theorganization and its stakeholders.a. Marketingb. Sales Concept43. Anghvab. Productionc. Sales44. It views that organizations must satisfy the needs of consumers in a manner that gives forsociety's benefit.a. Marketing Conceptc. Production Conceptb. Sales Conceptmarketing will contribute to the business in key areas of growing sales, communicating witha. Goaleaudience and saving money.46. It involves creating, maintaining and enhancing strong relationships with customers and- 45. Top-level broad goals to show how the business can benefit from channels. They describe howb. Objectivesc. None of the choicesother stakeholders. Increasingly, marketing is moving away from a focus on individualtransactions and towards a focus on building value-laden relationships and marketingnetworks.Word-of-mouth Marketinga.b. Customer -oriented Marketingc. Relationship Marketingand loyalty go hand in hand, and it is super beneficial for all business. It will help- 47. Trust andprevent customers from turning to competitors.a. Prevents negative transitionIdentificationwith the companyb.c. Reactive response48. The salesperson sells the product and encourages the customer to call whenever he or shehas any questions or problems.a. Prevents negative transitionb. Identification with the companyc. Reactive response49. It is the development of an ongoing connection between a company and its customers. Therelationship involves marketing communications, sales support, technical assistance andcustomer service.a. Word-of-mouth Marketingb. Customer Relationshipc. Relationship Marketing50. The benefits are reaped both by the company and the customers. It helps customers identifymore with the company. Keeping your communication lines open and keeping in touch withthe customers makes them feel like they are being valued. It will keep customers coming inand build brand equity for the company in the long run.a. Prevents negative transitionb. Identification with the companyc. Reactive responseis your purpose; it's the offering51. It is shaped by your business strategy, youryou deliver, how you will deliver it and why your marketing efforts will help you achieve yourcompany's mission and strategic goals. Once you have your strategy, only then will you beable to develop an effective marketing plan.c. Strategic Planningis the execution; the roadmap of tactical marketingb. Marketing Plana. Marketing Strategy52. Driven by your strategy, yourefforts that help you achieve your marketing goals. Your plan is your detailed campaign ofwhat you will do, where you will do it, when you will implement, and how you will tracksuccess.b. Marketing Planc. Strategic Planninga. Marketing Strategy53. It is a broad process that can address the entire business, or a portion of the business suchas marketing planning.a. Marketing Strategyc. Strategic Planningb. Marketing Plan_54. The strategic plan involves adapting the firm to take advantage of opportunities in itsconstantly changing environment. It is the process of developing and maintaining a strategicfit between the organization's goals and capabilities and its changing marketingopportunities.a. Marketing Strategy55. It is the process of predicting future events and conditions and of determining the best wayto attain the goals and objectives of the organization?a. Marketing Strategyb. Marketing Planc. None of the choicesb. Marketing Planc. Planning

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The functioning of the business organisation is affected by several factors that are…