A manager has just received an evaluation from an analyst on two potential forecasting alternatives.The analyst is indifferent between the two alternatives, saying that they should be equally effective.Period 1 2 3 4 5 6 7 8 9 10Data 37 39 37 39 45 49 47 49 51 54Alt. 1 36 38 40 42 46 46 46 48 52 55Alt. 2 36 37 38 38 41 52 47 48 52 53a. What would cause the analyst to reach this conclusion?b. What information can you add to enhance the analysis?
A manager has just received an evaluation from an analyst on two potential forecasting alternatives.The analyst is indifferent between the two alternatives, saying that they should be equally effective.Period 1 2 3 4 5 6 7 8 9 10Data 37 39 37 39 45 49 47 49 51 54Alt. 1 36 38 40 42 46 46 46 48 52 55Alt. 2 36 37 38 38 41 52 47 48 52 53a. What would cause the analyst to reach this conclusion?b. What information can you add to enhance the analysis?
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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A manager has just received an evaluation from an analyst on two potential
The analyst is indifferent between the two alternatives, saying that they should be equally effective.
Period 1 2 3 4 5 6 7 8 9 10
Data 37 39 37 39 45 49 47 49 51 54
Alt. 1 36 38 40 42 46 46 46 48 52 55
Alt. 2 36 37 38 38 41 52 47 48 52 53
a. What would cause the analyst to reach this conclusion?
b. What information can you add to enhance the analysis?
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