a.Companies that focus on gaining customer knowledge and developing insight into this knowledge, can deepen and extend customer relationships. Advise Clicks, for them to improve their position, on the information that should be stored within their database b.To build successful relationships, trust and commitment are required. Advise Clicks on how they can improve both trust and commitment between themselves and their customers. c.Clicks may choose to conduct a customer satisfaction survey. Explain the benefits that a customer satisfaction survey would provide to the brand.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Source: https://www.bizcommunity.com/Print.aspx?l=196&c=168&ct=1&ci=220219 [Accessed 9
February 2023].

please read the above

a.Companies that focus on gaining customer knowledge and developing insight into
this knowledge, can deepen and extend customer relationships. Advise Clicks, for
them to improve their position, on the information that should be stored within their
database

b.To build successful relationships, trust and commitment are required. Advise Clicks
on how they can improve both trust and commitment between themselves and their
customers.

c.Clicks may choose to conduct a customer satisfaction survey. Explain the benefits
that a customer satisfaction survey would provide to the brand. 

 

 

Please note this is one question and not mutiple thank you 

 

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