According to the textbook, mobile apps and __________ __ are now converging into expereinces and this evolution is mostly illustrated through progressive web apps. Website analytics Web applications Web innovations Website technologies When implementing technology marketing tools, tag managers often use this type of tool in order to set up events on the Websites. Tracking templates Tracking boosters Trigger boosters Trigger templates The textbook pointed out that social media accounts analytics is the analytics provided on the social media accounts you may own, as in the case when a business owns a Facebook page and has access to that page analytics through Facebook insights. True False In earned media analytics, ______________ is a marketing tactic used for managing the release and spread of news about a business or a marketing event. New facts Community relations Public relations New feed As Websites and mobile apps have increasingly converged, the mobile app analytics structure has become the industry standard over legacy mobile apps analytics platforms. True False To access Google search analytics, a Strategist is required to verify __________ of the Website, and the most common way of achieving this task is by accessing the site using the same Google account linked to a Google analytics or Google Tag Manager. Ownership Privacy and security Visibility Authentication
According to the textbook, mobile apps and __________ __ are now converging into expereinces and this evolution is mostly illustrated through progressive web apps.
|
|
Website analytics |
|
|
Web applications |
|
|
Web innovations |
|
|
Website technologies |
When implementing technology marketing tools, tag managers often use this type of tool in order to set up events on the Websites.
|
|
Tracking templates |
|
|
Tracking boosters |
|
|
Trigger boosters |
|
|
Trigger templates |
The textbook pointed out that social media accounts analytics is the analytics provided on the social media accounts you may own, as in the case when a business owns a Facebook page and has access to that page analytics through Facebook insights.
| True | |
| False |
In earned media analytics, ______________ is a marketing tactic used for managing the release and spread of news about a business or a marketing event.
|
|
New facts |
|
|
Community relations |
|
|
Public relations |
|
|
New feed |
As Websites and mobile apps have increasingly converged, the mobile app analytics structure has become the industry standard over legacy mobile apps analytics platforms.
| True | |
| False |
To access Google search analytics, a Strategist is required to verify __________ of the Website, and the most common way of achieving this task is by accessing the site using the same Google account linked to a Google analytics or Google Tag Manager.
|
|
Ownership |
|
|
Privacy and security |
|
|
Visibility |
|
|
Authentication |
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