Aggregate Planning and S&OP Ch1313.22UrielSoutheastern Airlines's daily flight from Atlanta to Charlotte uses a Boeing 737, with all-coach seating for 120 people.In the past the airline has priced every seat at $140 for the one was fight. An average of 80 passengers are on each flight.The variable cost of a filled seat is $25. Katie Morgan, the new operations manager, has decided to try a yield revenue approach, with seats priced at $80for early bookins and at $190 for bookings within 1 week of flight. She estimates that the airline will sell 65 seats at the lower prie and 35 at the higher price.Variable cost will not change. Which approach is preferabble for Ms. Morgan?InformationAll coach seatingOne price in pastAverageVariable costPotential ChangesEarly bookingBook within 1 weekVariable cost stays$$$$120 People140.0080 Seats booked25.0080.00$190.0025.00Estimated seats:Estimated seats:6535

Information All coach seating120people One Price in the past$140 Average80Seats booked Variable…

Answered: Aggregate Planning and S& OP Ch13 13.22…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 6DRQ

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Demand for stereo headphones and MP3 players for joggers has caused Nina Industries to grow almost 50 percent over the past year. The number of joggers continues to expand, so Nina expects demand for headsets to also expand, because, as yet, no safety laws have been passed to prevent joggers from wearing them. Demand for the players for last year was as follows: MONTH DEMAND (UNITS) January 4,000 February 4,100 March 3,800 April 4,200 May 4,850 June 4,500 July 5,150 August 4,750 September 5,250 October 5,550 November 6,150 December 5,850 a. Using linear regression analysis, what would you estimate demand to be for each month next year? Using a spreadsheet, follow the general format in Exhibit 3.7. (picture below)(Do not round intermediate calculations. Round your answers to 2 decimal places.) Month Forecast january february march april may june july august september october november december
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