An oil company must decide whether or not to drill an oil well in a particular area that they alreadyown. The decision maker (DM) believes that the area could be dry, reasonably good or a bonanza.See data in the table which shows the gross revenues for the oil well that is found.DecisionDrill$0Abandon$0Probability 0.3Dry (D)Seismic ResultsNo structure(N)Open(0)Closed (C)Drilling costs 40M. The company can take a series of seismic soundings (at a cost of 12M) todetermine the underlying geological structure. The results will be either "no structure", "openstructure or "closed structure". The reliability of the testing company is as follows that is, thisreflects their historical performance.Reasonablygood(G)$85$00.3Note that if the test result is "no structure" the company can sell the land to a developer for 50 m.otherwise (for the other results) it can abandon the drilling idea at no benefit to itself.Dry(d)0.70.2Bonanza(B)0.1$200 mSO0.4Conditional Probability for a given state of natureb) Fold back the decision treemust state this strategyReasonably good(g)0.30.30.4Bonanza(b)0.10.40,5That is P (N/D)=0.7;P (O/G)=0.3, P(C/B)=0.5After you have computed the revised probabilities round to two decimal placesa) Construct the appropriate decision tree to help the oil company make the appropriatedecisions. This tree must be constructed in logical order with labels and net payoffsIt also includes the revised probabilitiesto determine the best strategy for the company; youWhat is the final expected profit?

P(D) = Prior probability of dry state of nature = 0.3P(G) = Prior probability of reasonably good…

Answered: An oil company must decide whether or…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 6DRQ

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Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. As the Marketing Manager for Southeastern Corrugated, what would you do upon receiving the request for quotation from Coastal Products?
Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. Is Ben Gibson acting legally? Is he acting ethically? Why or why not?
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Very Favorable Average Market Unfavorable Alternatives Market Market Build new plant $250,000 $180.000 - S200,000 Subcontract $270.000 $185,000 - $220,000 Overtime S100.000 $50,000 - $12.000 Do Nothing SO SO $0 a) Using the decision making under uncertainty with the criterion of Maximax The appropriate decision will be The value of the return under this decision is $ b) Using the decision making under uncertainty with the criterion of Maximin The appropriate decision will be The value of the return under this decision is $ c) Using the decision making under uncertainty with the criterion of Equally Likely The appropriate decision will be The value of the return under this decision is $ (enter your answer as a whole number).
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A company has the following alternatives for investment. Using the incremental B/C method, determine which alternative should be selected. Assumei = 10%. А В C Cost new $20,000 $24,000 $16,000 Annual O&M Cost $1,000/yr $800/yr $2,200/yr Annual income $5,600/yr $5,700/yr $5,400/yr Estimated life (yr) 7 9. Note: Incremental B/C method should be used in the solution. Solutions by using other methods will not be graded.
b. If management has been offered the option of a temporary lease while the town planning board considers the motel's application, would you advise management to sign the lease? The lease will cost $40,000. X Answer is not complete. because the cost than EVPI Yes less is of
A shop will decide to sell either product A or B or C in the coming season. Demand in that season can be high, average or low. Payoff table below shows the related returns in TL. You will create your own data for Product B row:)) States of nature Alternatives High demand Average demand Low demand Product A 2000 1000 -200 Product B Product C 1000 500 400 a. What would be the decision according to Minimax Regret? b. What is the maximum amount of money the company should pay for perfect information? (Assign probabilities for high, average and low demand)
Payoff Table Decision Alternatives Demand Low Medium High Small, d1 400 500 600 Medium, d2 100 600 800 Large, d3 -300 400 1200 1). If nothing is known about the demand probabilities, what are the recommended decision using the Maximax (optimistic), Maximin (pessimistic) and Equally Likely? 2). If P(low) = 0.20, P(medium) = 0.35, and P(high) = 0.45. What is the recommended decision using the expected monetary value approach? 3). What is the expected value of perfect information (EVPI)?
An oil company must decide whether or not to drill an oil well in a particular area that they already own. The decision maker (DM) believes that the area could be dry , reasonably good or a bonanza. See data in the table which shows the gross revenues for the oil well that is found. Decision Dry (D) Reasonably good(G) Bonanza(B) Drill $0 $85 $200 m Abandon $0 $0 $0 Probability 0.3 0.3 0.4 Drilling costs 40M. The company can take a series of seismic soundings ( at a cost of 12M) to determine the underlying geological structure. The results will be either “no structure”, “open structure or “closed structure”. The reliability of the testing company is as follows that is, this reflects their historical performance. Note that if the test result is “no structure” the company can sell the land to a developer for 50 m, otherwise (for the other results) it can abandon the drilling idea at no benefit to itself.…
Betty, the chief of nursing executive, need to make a decision about buying 340 new hospital beds for patient rooms. After she interviewed nurse managers at the units where the beds were going to be placed, Betty compiled her findings and decided to contact a well-known equipment company to obtain prices and a bid. No bids from other companies were obtained. The equipment company’s executive salesperson, Jim, discussed options at length with her and invited her and her significant other to an upcoming all-expense-paid, lavish junket at a five-star hotel in Hawaii to see demonstrations of the beds and experience a comprehensive sales program. Betty thought, “We badly need some relaxations and stress relief. Hawaii would be so much fun. Would it be wrong for us to go? If you were Betty, what would you do? Justify your answer with ethical framework: theory, approach or principle. Discuss the ethical principles at stake. What breaches are possible? Do you consider this situation a conflict…

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