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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Various countries have developed their nations brands through different bases and
used marketing campaigns to improve their images. Select a country of your own
choice other than Egypt to analyse the following:

b- The different suggestions for the current or future use of alternative marketing
techniques such as brand placement and guerrilla marketing to attract tourists and
inform them about this nation brand

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