Comment on the alternative to McCarthy’s 4P Marketing Mix suggested in terms of “People, Processes, Programs, and Performance.” Explain why IT IS or IS NOT more relevant from the perspective of customers today.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Comment on the alternative to McCarthy’s 4P Marketing Mix suggested in terms of “People, Processes, Programs, and Performance.” Explain why IT IS or IS NOT more relevant from the perspective of customers today.

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