Conduct an internal analysis to determine the strengths and weaknesses of the company, and prepare an IFAS table.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section2.1: Boltbus Offers Affordable Transportation For Tech-savvy Consumers
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Panera Bread Company (2010): Still Rising Fortunes?

  1. Conduct an internal analysis to determine the strengths and weaknesses of the company, and prepare an IFAS table.
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