Creative HomeworklShort Project Your company hasdeveloped a new high-end hand cream, designed tonoticeably soften hands and reduce the appearanceof age spots and scars when used daily. Using thehierarchy of effects, develop communications objectives for your product for consumers who may be ateach stage in the hierarchy. Make sure your objectivesare specific
Creative HomeworklShort Project Your company hasdeveloped a new high-end hand cream, designed tonoticeably soften hands and reduce the appearanceof age spots and scars when used daily. Using thehierarchy of effects, develop communications objectives for your product for consumers who may be ateach stage in the hierarchy. Make sure your objectivesare specific
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Creative HomeworklShort Project Your company has
developed a new high-end hand cream, designed to
noticeably soften hands and reduce the appearance
of age spots and scars when used daily. Using the
hierarchy of effects, develop communications objectives for your product for consumers who may be at
each stage in the hierarchy. Make sure your objectives
are specific
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