Answered: Describe the concept of social CRM and…

Describe the concept of social CRM and its impact on modern marketing strategies. Provide examples of how social CRM tools can be used to engage with customers on social media platforms.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Describe the concept of social CRM and its impact on modern marketing strategies. Provide examples of how social CRM tools can be used to engage with customers on social media platforms.

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