How does the definition for marketing in the textbook differ from your perception of what marketing is? 1. 2. Why must an exchange be satisfying to both the buyer and the seller?
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- Three (3) practical reasons why the company should segment their market(1) Do companies that deliver services rather thancreating tangible goods ever need to engage inresearch and development? Why or why not? (2) Whyis good customer support essential to the success ofmarketing and sales activities?T F The marketing mix is composed of product,price, distribution, and promotion.
- Prepare a Marketing Plan and Overall Marketing Strategy, for hair care products such as Shampoo, Conditioner Hair Serum, and deep treatment. This includes pricing, distribution, promotion, Sales etc.Briefly, discuss the ways how potential customers find Web sites in selling and marketing on the web.b. How does direct selling contribute to consumer choice and market competition?
- Discuss whether segmentation has been a successful marketingstrategy for Infinix.Describe the marketing mix decisions (product, distribution, promotional, pricing) that marketers face. Choose a real-world product or service and apply the marketing mix decisions to it, explaining your choicesDescribe any TWO (2) activities undertaken by a company that they would consider to be marketing activities. You are to describe the marketing activities that you encountered/ experienced or observed. Identify what marketing activities you consider them to be? Explain what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Who are the activities or messages targeted to? What marketing principles do these activities demonstrate? Do you consider the activities or messages to be effective? Why or why not?