Identify and explain ONE (1) price-adjustment strategy that Nike brand has adopted when advertising running shoes. Please justify your explanation.
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Identify and explain ONE (1) price-adjustment strategy that Nike brand has adopted when advertising running shoes. Please justify your explanation.
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- Scotch whiskey, Champagne sparkling wine, Parmesan cheese, Dijon mustard—what do all of these have in common? They are not brand names but rather geographical indicators (GIs) of the origin of these foodstuffs. Europe has a long history of gastronomical delicacies that the European Union has been strong to protect for economic reasons. For example, not just any sparkling wine can be labeled “champagne” because only sparkling wine produced in the Champagne region of France can put that on the label. The British government is launching a registry of Scottish whiskey makers to protect its $4 billion industry from imitators who label their whiskey as Scotch. True Scotch must be aged in oak casks in Scotland for at least three years. Dijon mustard must be produced in Dijon, France, made with chardonnay wine from the Burgundy wine region. Parmesan cheese was developed more than 2,000 years ago in Parma, Italy, which also boasts of Parma ham (ProsciuttoScotch whiskey, Champagne sparkling…Each commodity has a specified shelf life; can similar products have differentshelf lives? Justify your answer. Also how shelf life is determined by the manufacturer? Why a country might have a policy which changes the effective shelf life of a product?what is product policy, price policy, communication, and distribution. detailed answer ı need
- You are a newly appointed marketing manager of a multinational firm. The firm has the following market base: consumer market, business market, and international market. Its business products serve as a raw material for other businesses and thereby have a wide scope of its business frontier. It has challenges in segmentation although they produce quality products for various markets. Based on the above challenges facing the firm, it has also resulted in serious pricing decision problems, which are seriously affecting the firm’s profitability level. Meetings has been held both nation and international level to rectify some of these anomalies in the firm. Now, the head of corporate affairs has become worried of these pending challenges and has called for presentation from the head of the marketing. 1. Explain how to segment the following markets and its requirements: i. Consumer market. ii.Business market. iii. International market.What is the advantage for manufacturers of ‘bypassing established price references’?Using the "intended use" term explain how Nike or Ford Motors also sell to business markets.
- In the AD-AS model, what impact will a decrease in money supply have on output and prices? Select one: a. A decrease in both output and prices b. An increase in output and a decrease in prices c. A decrease in output, but an increase in the prices d. An increase in both output and pricesCan a producer of a popular low-cost or budget items effectively penetrate the high-end market? Give an example of a popular low-cost brand. What will it take for this to successfully move toward the high-end market? Conversely, identify a well-known premium-only brand. Identify the price point at which its products sell. Assume that you are to offer new mid-priced products under this brand. What will it take to successfully move this brand toward the mid-point of the market?Assume you are involved in a price planning for a manufacturer of backpacks who sells to consumers through various channels of distribution.(a) Describe two market segments that should be charged differently for these items. Explain why different prices would be appropriate.(b) Suggest two types of price-segmentation fences that would make it possible to charge each segment a different price.
- Compare and contrast LVMH (LVMH Moët Hennessy – Louis Vuitton SE, also known as LVMH)’s pricing strategy with that of “accessible brands” such as Coach.AirAsia has recently launched its own ride hailing app in the Malaysian market called AirAsia Ride. To increase the number of users to the service, AirAsia Ride needs to encourage more drivers to sign up to the platform. Discuss, from the consumer perspective why it is important that AirAsia Ride has many drivers as possible on the Using the Hierarchy of Effects Model, discuss how AirAsia Ride can encourage riders to sign up to theBecause of the internet, local retailers now also find themselves competing | with international retailers such as Amazon and Alibaba despite these international stores having to add shipping costs and duties. Assess what will make a consumer decide to choose a local distributor rather than an international one. Is it all about the price? Explain.