Maryann is visiting Germany for the first time and she would like to take some guided tours but doesn’t know what is available. After doing some research, she finds a walking tour of Munich that fits her schedule and budget, imagines herself taking the tour, and decides to buy it. But to be safe, she then asks her friend what she thinks about the tour. Maryann has used the ________ process to make a decision.
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Maryann is visiting Germany for the first time and she would like to take some guided tours but doesn’t know what is available. After doing some research, she finds a walking tour of Munich that fits her schedule and budget, imagines herself taking the tour, and decides to buy it. But to be safe, she then asks her friend what she thinks about the tour. Maryann has used the ________ process to make a decision.
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- Locate an example where a business made a bad decision because they lacked good information. Discuss how good business research would have led to a better decision by the organization.Which of these is a guideline for making a decision? Guaranteed gain. O Opportunity cost is less than marginal cost. O Marginal utility is greater than marginal cost. O Marginal cost is less than marginal price.Somet Health Insurance Company wants to sell a health insurance product for $700 permonth. There is no requirement for healthy people to have insurance coverage. Thecompany conducts a survey to see how different populations respond to the proposed cost.People with no illnesses and disabilities, generally the young and healthy, respond that theydo not spend $700 on healthcare in an entire year, and most feel they would not waste somuch money on premiums when the chance of needing surgery or expensive healthcaretreatments is so small. However, older, sicker people think that $700 per month is a greatdeal, as most of them spend far in excess of this amount on healthcare. It seems like agreat deal for them. What will happen to the costs of the health insurance if only the older, sicker peopleenroll?
- CHOOSE THE BEST ANSWER 17- Since the world is constantly changing, and new circumstances or trends can dramatically affect how you do business, it is therefore advisable for marketers to do: Group of answer choices myopic planning long-term planning only contingency planning static marketing plans 14- Which implementation approach does the book say is more advantageous because it moves some decision-making authority closer to the frontline people in the company? Group of answer choices Implementation through Change Implementation by Command Implementation through Consensus Implementation by AuthorityHow would you go about managing the database for iTunes? How can predictive analytics help you determine which bands and films will sell the most tickets in the next year?You have been hired recently by a large bank in its credit cardmarketing division. The bank has relationships with a large number ofcolleges and prints a wide variety of credit cards featuring college logos,images, and the like. You have been asked to oversee theimplementation of a new program targeting first-year college studentsat the schools with which the bank has a relationship. The bank hasalready purchased the names and home addresses of the incomingclass. You have been told that no credit checks will be required for thesecards as long as the student is over 18 years of age. The bank plans afirst-day-of-school marketing blitz that includes free hats, T-shirts, andbook promotions, as well as free pizza, if the students simply fill out anapplication. Do you think it is a good idea to target this program tothese new students?
- When are decision trees useful?Analyze a make-or-buy decision using break-even analysis.1. Review the provided CRM data to guide you in selecting the buying firm that will maximize revenue for DataLocker. Once you have analyzed the CRM data, select the appropriate industry that will maximize revenue for DataLocker: Small Size Manufacturing Small Size Hospitality Small Size Services Medium Size Manufacturing Medium Size Hospitality Medium Size Services Large Size Manufacturing Large Size Hospitality Large Size Services
- 3. To understand the attitude toward luxury online purchase, you did a comprehensive literature review, and found that a model showing three predictors (materialism, exclusivity and product quality) is good to predict attitude toward online luxury purchase. You want to use the measurement items, but yet need to check whether they are good to be used or not. Discuss how to decide, which measurement item(s) are good to be used, or not. Explain the following things: a. Definitions of reliability and validity b. Elaborate different types of reliability and validity c. Which types of reliability and validity that you are going to use, if you are going to analyze the data using PLS? d. What are the expected values for each of the test criteria, for measurement items to be considered reliable and valid?CHOOSE THE BEST ANSWER. PLEASE ANSWER AS SOON AS POSSIBLE 1- What is the best need/benefit-oriented approach to defining a car? Descriptions of a car's engine size and features Outlining the warranty that comes with the car Describing how it provides more efficient and reliable transportation Showing the beautiful color and styling 2- What is the best way for TWU to define their "market" in a marketing sense? the location of their buildings current and potential students the faculty and staff delivering the product the mix of programs they offer 3- Which of the following is not recommended for a marketing plan? Communicate the plan to appropriate managers. Once you have a good plan in place, do not change it for at least a year. Marketing plans should be creative. Use common sense. 4- Which of the following is not a current trend (described in book/class)? Increasing consumer demands Decreasing price sensitivity among consumers Overall…According to your text (Kinicki) there are four steps to rational decision making. Scenario: Assume the only way for you to attend market is to drive a car (you live in Rural Victoria). You are weighing up the choice of buying a new $25,000 or an older $7,000 car. Explain the four steps (to rational decision making) with this decision in mind.