Michael Porter’s value chain identifies nine strategically relevant activities that create values and cost. Using a successful branded retail chain of your choice, examine the generic value chain that has given the grocer a competitive advantage over its competitors.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.3: Strategic Considerations For Retail Strategy
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Michael Porter’s value chain identifies nine strategically relevant activities that create values and cost. Using a successful branded retail chain of your choice, examine the generic value chain that has given the grocer a competitive advantage over its competitors.

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