Nayef is a marketing manager for Iphone Smart watch that has features such as heart rate monitors, activity trackers, blood pressure monitors and sleep monitors. 1) What are the market segmentations that Nayef needs to focus on? Explain 2) What type of marketing research is suitable for the market segmentation that Naif needs to focus on? Explain

Nayef is a marketing manager for Iphone Smart watch that has features such as heart rate monitors, activity trackers, blood pressure monitors and sleep monitors. 1) What are the market segmentations that Nayef needs to focus on? Explain 2) What type of marketing research is suitable for the market segmentation that Naif needs to focus on? Explain

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Nayef is a marketing manager for Iphone Smart watch that has features such as heart rate monitors, activity trackers, blood pressure monitors and sleep monitors. 1) To conduct a good marketing research on the target market for Iphone Smart Watch, Naif must consider 3 principles of consumer behaviour. Explain how the application of the 3 principles enhances the quality of the market research. 2) What are the market segmentations that Nayef needs to focus on? Explain 3) What type of marketing research is suitable for the market segmentation that Naif needs to focus on? Explain
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