Answered: Please create product/service's life…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Please create product/service's life cycle of “Crunchy Bites” Details in the photo attached

Transcribed Image Text:Business Name : CRUNCHY BITES Our business is called "CRUNCHY BITES" a healthy snack brand that originated from the "kao" chicken skin that Filipinos used to love. Crunchy Bites is a crispy chicken skin with crispy vegetables like squash that has different flavors which are spicy, salted egg, cheese, sour cream and the original flavor. Crunchy Bites is an innovated and healthier type of snack, it has a mix of vegetables a different spices and from the chicken skin itself, it's a snack that you won't get boring and will energize your taste buds. TARGET MARKET: Our target customer are mostly students who are on their adolescence and young adult 7-25 y/o who lives in Tala City, since among all groups, they are prone to eating junk foods and street food concepts. PRODUCT: We offer CRUNCHY BITES a crispy chicken skin with vegetable like squash, we have different flavors to choose from, since our target which are the younger generations love to have more options when it comes to flavors. So our chicken skin with a twist of vegetables like squash have different flavors which are spicy, sour cream, salted egg and cheese. We included the vegetable in our product to balance the flavor and add more kick to the taste of it. GOAL/S: Short Term Track the business expenses every Friday. This is an individual weekly goal that will help us track our expenses and revenue that will eventually be beneficial to the efficiency of our tax filling every year. Long term Achieve a positive customer feedback within a year and develop and launch five new products within two years. LOCATION: The business will be home based located at Sta. Ignacia Tarlas OPENING DATE: The business will operate this august when the school year starts. MISSION STATEMENT : To provide all in one healthy chicken skin with crispy vegetables to student, younger generations and health conscious that will satisfy their cravings for guilt free and yummy snack