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- Identify and explain at least 3 key characteristics of qualitative research. Share your views on the types ofsettings and problems that are appropriate for the use of qualitative research. Use examples of scholarlyqualitative research and relevant citations to justify your response.Describe all 6 components of the scientific research method, providing an example for each.Suppose Domino’s wants to open a new restaurant. What are somesecondary sources of information that might be used to conductresearch on potential new locations? Describe how these sources mightbe used. Describe a method Domino’s could use to gather primaryresearch on prospective locations. Do you think Domino’s shouldconduct the primary or secondary source research first? Why?
- Define and give example of the following term 1.positivism in Research 2.interpretivism in research 3. critical realism 4. quantitative research 5. qualitative research 6. Data colletion 7.Data analysis 8. Population 9. samplingAnswer all questions a and b. Explain them in detail a. Discuss the major differences between exploratory, descriptive and causal researches. Indicate when and how they are used in the execution of scientific research. (b) Show how primary and secondary data will be used in the execution of research on the topic “The income distribution and standard of living among residents of Abuja"As a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare 4 research oand 4 research questions for this study
- Define syndicated research? How do syndicated data and data available from other secondary sources differ? Which one is better?You work for a company who manufactures and sells accessories, and you have been asked to conduct research to determine how the company can increase its bow ties sales. Sales will increase if you can get new customers to use your product and/or get your current customers to purchase more bow ties. Please discuss the type of primary research you would conduct to determine how the company should proceed: 1. What type of research would you conduct and why this type? Please be specific. 2. Who would participate in this research? 3. What information would you seek to get from this research? 4. How could this information be used to help the company make decisions?From the Research Topic and Questions below from the Methodology in Data Analysis and interpretation kindly describe of how the data will be organized to produce meaningful information in relation to the research questions and/or hypotheses. In qualitative research data organization and coding conforms to the specific qualitative approach used (i.e., phenomenology, ethnography, case study, etc.). "An Analysis of the factors influencing Recruitment, Selection and Retention of Public Sector Workers in Montserrat." What are the challenges that exist in the Montserratian public sector that influence the recruitment, selection and retention of workers? What steps are currently being undertaken to correct the identified challenges in the recruitment selection and retention practices in the Montserratian public service? What are the perceptions of public servants of the recruitment, selection and retention policies and practices in the public service of Monserrat?
- What is qualitative research. What are the four common types of qualitative research. Discuss1. Discuss the real value of marketing research and marketing information and how that value is attained. 2. Discuss the sources of internal data and the advantages and disadvantaged associated with this data. 3. Explain the role of secondary data in gathering customer insights. Where do marketers obtain secondary data, and what are the potential problems in using such data? 4. What are the advantages of web-based survey research over traditional survey research? 5. Conduct a web-based survey to at least 20 college students from different universities to learn what services their university could offer to better meet student needs.Discuss the pros and cons of completing a stakeholder analysis. In your discussion, explain why stakeholder analysis is an important step in the action research process and what could happen if this step is eliminated or completed insufficiently.