Simi electronics has been in the business for more than 10 years. The company designs and manufacture a wide range of consumer electronics; including smartphones, tablets and smart home devices. Despite having a good market share, a good reputation for product quality, the company has been facing several challenges recently, such as declining sales and increased competition.a) Explain the concept of competitive advantage and strategies that Simi electronics can implement to gain a competitive edge in the industry. (10 marks)b) Simi electronics has recently launched a new line of eco-friendly products. Analyse the market segmentation and targeting strategies that Simi electronics should employ to effectively market its new ecofriendly products to the right target market. (15 marks
Simi electronics has been in the business for more than 10 years. The company designs and
manufacture a wide range of consumer electronics; including smartphones, tablets and smart home
devices. Despite having a good market share, a good reputation for product quality, the company
has been facing several challenges recently, such as declining sales and increased competition.
a) Explain the concept of competitive advantage and strategies that Simi electronics can
implement to gain a competitive edge in the industry. (10 marks)
b) Simi electronics has recently launched a new line of eco-friendly products. Analyse the
market segmentation and targeting strategies that Simi electronics should employ to
effectively market its new ecofriendly products to the right target market. (15 marks
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