The sum total set of interrelationships that establish the manner in which competitors behave in an industry could be referred to as competitive dynamics. Required: a. Briefly explain what competitive rivalry is? b. Explain what competitive behaviour is and the three factors that drive competitive behaviour

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Chapter6: Category Strategy Development

Section: Chapter Questions

Problem 1DQ

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Question

The sum total set of interrelationships that establish the manner in which competitors behave in
an industry could be referred to as competitive dynamics.
Required:
a. Briefly explain what competitive rivalry is?
b. Explain what competitive behaviour is and the three factors that drive competitive
behaviour
c. With the aid of a diagram explain the model of competitive rivalry and how a strategist
can use that understanding to develop strategies that facilitate the attainment of higher
financial performance?

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