Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean. Which research strategy ( quantitative, qualitative, or mixed methods research design) is best suitable for this topic? Which instrument ( interviews, questionnaires, surveys) is best suitable to collect data based on the topic? What reserach quiestions are best sutiable?
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Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean.
Which research strategy ( quantitative, qualitative, or mixed methods research design) is best suitable for this topic?
Which instrument ( interviews, questionnaires, surveys) is best suitable to collect data based on the topic?
What reserach quiestions are best sutiable?
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Solved in 4 steps
- As a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare 4 research oand 4 research questions for this studyResearch Topic: The study of customers’ behavior towards online shopping as opposed to in-store at a Supermarket. Research Design: What type of research style is best for this topic: descriptive, or exploratory? Qualitative or quantitative? What are some best research questions centered around this topic?Which one of the following types of research would be chosen if a company needs to conduct problem-identification research? Select one: a.Segmentation research b.Product research c.Pricing research d.Image research
- Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the agebracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s otherbeer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include: A descriptive research survey approach. This includesa. Objectives of the survey ( define at most three objectives)b. Details about the survey approachc. A questionnaire (with at least 10 questions) that links to the research objectived. How the survey was administered (be specific regarding the amount of workersinvolved, the place/s and time/s)1. Describe the marketing research process with the use of a diagram. 2. Define marketing research and explain why companies have to engage in this exercise. 3. Identify five sources of secondary data and describe how these can be used in marketing research.Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the age bracket 21 to 40 have been experiencing slow sales over the past year. However, Belbin’s other beer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:1. A definition of the problem and one research objective2. A descriptive research survey approach. This includesa. Objectives of the survey ( define at most three objectives)b. Details about the Survey approachc. A questionnaire (with at least 10 questions) that links to the research objectived. How the survey was administered (be specific regarding the amount of workers involved, the place/s and time/s)2. An analysis of the data presented graphically (use fictitious/self created data) 3. A presentation of the findings and conclusion
- Wiid and Diggines (2021) Qualitative research is the collection, analysis and interpretation of data that cannot be meaningfully quantified. Based on this definition discuss characteristics of qualitative market research.The purpose of a problem statement, and how to identify a research problem in addition to the Basic characteristics of research problem.1. What is the central role of market research? 2. What are the key stages of the research process? 3. Define qualitative and quantitative data. 4. Is it possible to make sound marketing decisions without market research? What advantages over ‘gut-feel’ decision-making does research offer decision makers? 5. Outline a research design using observational research for the following situations: a. The Department of Transport wishes to know the level of seatbelt use in cars. b. McDonald’s wish to know demand for drive-through versus eat-in versus take-out services for one of their metro stores.
- Q4) Briefly define and discuss the six steps of the marketing research process.What is the difference between qualitative and quantitative research questions? Provide an example of a qualitative and quantitative research question.1. Discuss the real value of marketing research and marketing information and how that value is attained. 2. Discuss the sources of internal data and the advantages and disadvantaged associated with this data. 3. Explain the role of secondary data in gathering customer insights. Where do marketers obtain secondary data, and what are the potential problems in using such data? 4. What are the advantages of web-based survey research over traditional survey research? 5. Conduct a web-based survey to at least 20 college students from different universities to learn what services their university could offer to better meet student needs.