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What are the drawbacks of Test Marketing ??
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- The decline stage of the product life cycle (PLC) has its own special challenges for marketers. In a short essay, describe how a marketer can use for rejuvenating a declining product. What factors determine the strategy that should be implemented?How should the organization differentiate its products? What are the product’s features, advantages, and benefits? Assess the extent to which the brand’s current positioning aligns with the product’s points of differentiation.If you will sell a product, what would it be and why? Give an example of the features/ benefits.