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- Part 1: Assume you are about to purchase one of the following items: a cell phone, a computer or a vehicle. Think about the influence that your family or household members would have on you. Identify and discuss which role(s) different members of your family/household would play in this situation (ex. initiator, info gatherer, gatekeeper etc…). Use your own personal frame of reference to discuss the household dynamics that might influence your purchase decision. Be sure to also refer to consumer behaviour concepts and terminology Part 2: Again, referring to your own personal frame of reference, think about how you shop for grocery/food items. Create a positioning map for grocery stores in your local marketplace based on your perceptions. Be sure to include at least 3-5 stores and plot those brands on a map using 2 purchase criteria that you would use to compare different stores. Your answer should include a) positioning map b) explanation of the criteria you selected to evaluate the…What criteria might you use to decide whether to spend time with a surprise visitor or refuse to do so?How is expectation theory distinct from goalsetting theory?
- Psychology and Sociology are both behavioral disciplines that contribute to the field of OB on a micro-level of analysis. O True FalseHow does crowding affect shopping behavior?Recent research suggests that employees affect the success of customer relationships through which of the following? Multiple Choice innovativeness persuasiveness competence assertiveness friendliness
- What is employment at will? Comment on the positive and negative characteristics of this concept.What are the three components of an attitude? Discuss having a negitive attitude about a person, place, or object. Describe how the attitude may affect your behaviorDefine or describe exploration In 3 sentences explain the significance or relevance of exploration to opportunity recognition