What benefits can marketers have in developing marketing strategies by understanding the consumer's defence mechanisms that resolve personality conflicts?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter6: Consumer Behavior
Section6.6: Situational Factors Influencing Consumer Behavior
Problem 1LO
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What benefits can marketers have in developing marketing strategies by understanding the consumer's defence mechanisms that resolve personality conflicts?

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