What do you feel are some of the ways that Harley Davidson can overcome obstacles to do a better job of appealing to younger consumers? Also, how might the pandemic and associated economic downturn necessitate changes in HD's strategy and business model? Why?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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What do you feel are some of the ways that Harley Davidson can overcome obstacles to do a better job of appealing to younger consumers? Also, how might the pandemic and associated economic downturn necessitate changes in HD's strategy and business model? Why?

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