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- What is Customer Perceived Value? Is it important? Why or why not? What are determinants of Customer Perceived Value? Explain them with example.Describe how two different observational techniques could be used by a brand manager to better understand consumer responses to a new soft drink product. Your answer can focus on any element(s) of the marketing mix.Evaluate the role of social media and sentiment analysis in CRM for understanding customer sentiments and preferences.
- Discuss why is predictive analytics analysis the next logical step in any business analytics (BA) process?From a managerial perspective, which is NOT one of the important functions of marketing research: Causal Function Predictive Function Diagnostic Function Descriptive Function Creative FunctionDifferentiate descriptive analytics, prescriptive analytics and predictive analytics. give at least one specific example how are these examples of analytics are used