What type of promotional media is a business using when it sends out a postcard telling customers who recently purchased products that the business is adding a new line of products? Select one: O a. Participative O b. Sales letter O c. Direct mail O d. Persuasive

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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What type of promotional media is a business using
when it sends out a postcard telling customers who
recently purchased products that the business is
adding a new line of products?
Select one:
O a. Participative
Ob. Sales letter
Direct mail
O c.
O d. Persuasive
Transcribed Image Text:What type of promotional media is a business using when it sends out a postcard telling customers who recently purchased products that the business is adding a new line of products? Select one: O a. Participative Ob. Sales letter Direct mail O c. O d. Persuasive
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