Which is not one of the questions to address in a 5W customer analysis? Group of answer choices A.Who are our customers? B.What is our company's operating philosophy? C.When do customers buy our products? D.Why do potential customers not purchase our products?
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- 6- Which one of the following variable, the firm can influence directly? a. Competition b. Consumers c. Store location d. TechnologyWhich is not one of the questions to address in a 5W customer analysis? Group of answer choices Who are our customers? What is our company's operating philosophy? When do customers buy our products? Why do potential customers not purchase our products? What is most true about data versus information/ Group of answer choices Data is not needed in marketing. There is a big shortage of data since it is difficult to collect and store. Data is not useful until it is put in the form of information that can help make better decisions. Information is helpful even if it comes from inaccurate data.XI. You're planning customer support services for Phonic's new smart phone product. Review what you know about your target market and its needs; also think about what Phonic's competitors are offering. Then respond to these three questions about designing and managing services. I. What support services are buyers of smart phone products likely to want and need? II. How can Phonic manage gaps between perceived service and expected service to satisfy customers? III. What post-sale service arrangements must Phonic make and how would you expect these to affect customer satisfaction? Consider how your service strategy will support Phonic's overall marketing efforts
- 1. A hotel tries to reduce the perishability of its services by selling last minute inventory at a highly discounted price. This technique presents threats to a company’s: A. Brand image B: Variability of services C: Relationships with suppliers D: Human resources turnover 2. Sometimes, hotel and airline companies upgrade guests to higher-end services. For such services, there are not a lot of word-of-mouth, reviews, or pictures available. For example, a hotel may upgrade a guest who paid for a regular room to a suite in order for the guest to experience an upscale product that the customer does not purchase often, but may purchase in the future. This situation, where a guest may experience an unfamiliar upscale service for the first time, is likely to result in a __________ in the __________ of services. A: increase, intangibility B: reduction, intangibility C: reduction, variability D: increase, variability 3. In hospitality and travel industries, customers and frontline…Customer Segments for (online food ordering) Defines the customer Segment/s, people or organizations your organization aims to reach or serve. Who are we providing value to?Redo questions (1) and (2) and provide a new or revised strategy and associated customer benefit package and value chain that is more appropriate for today's marketplace:
- Which of the following may drive a misalignment between competitive capabilities and competitive priorities Group of answer choices a Equipment wear & tear b A shift in customers’ preferences c Research breakthroughs d New government regulations e Any of the aboveWhich of the following is a tab found on the Customer list? select one:a) Servicesb) Productsc) New Customersd) Products and ServicesMike Boyle only wants to attract customers who will be frequent users of his facilities and training services. What does this suggest about how MBSC manages service expectations?
- In Kotler's marketing definition, what does "delivering value" mean? a. all options are correct b. shipping orders to customers correctly and as scheduled c. providing products and services that will satisfy customer's needs, wants and expectations d. delivering products safely and conveniently to the customersExercise 1: You are the operations manager at the company Servicios de Salud, Inc., which provides care services to the elderly. An important aspect of your job is ensuring that nursing homes have a healthy inventory of nutritional drinks for residents. Below is the historical demand for the product for one year: Month Historical demand (boxes) Forecasted demand (boxes) January 300 February 340 March 370 April 410 ¿? May 470 ¿? June 570 ¿? July 630 ¿? August 720 ¿? September 640 ¿? October 460 ¿? November 420 ¿? December 390 ¿? a. Calculate the average demand for each period from April to December using the 3-month simple moving average. Presents calculations and findings in a clear and organized manner. b. Discuss any trends or patterns observed in the calculated moving average demand values. c. Make an interpretation of the results and their implications for forecasting…Any company's main purpose is to benefit stakeholders and competitors. d. service 4. In a manufacturing company, the supply chain is a crucial value chain that does all of the following except: Finance and accounting, marketing and sales, inbound logistics, and customer service 5. Value-added business processes. Reengineering, process redesign, disruptive change d. Continuous improvement innovates by progressively improving.