Which is not one of the questions to address in a 5W customer analysis? Group of answer choices Who are our customers? What is our company's operating philosophy? When do customers buy our products? Why do potential customers not purchase our products? What is most true about data versus information/ Group of answer choices Data is not needed in marketing. There is a big shortage of data since it is difficult to collect and store. Data is not useful until it is put in the form of information that can help make better decisions. Information is helpful even if it comes from inaccurate data.

Which is not one of the questions to address in a 5W customer analysis? Group of answer choices Who are our customers? What is our company's operating philosophy? When do customers buy our products? Why do potential customers not purchase our products? What is most true about data versus information/ Group of answer choices Data is not needed in marketing. There is a big shortage of data since it is difficult to collect and store. Data is not useful until it is put in the form of information that can help make better decisions. Information is helpful even if it comes from inaccurate data.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section5.2: No Mystery Here: Why Market Force Is A Leading Market Research Firm

Problem 2C

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