Which of the following is NOT true of promotional strategies? a. Promotional strategies have remained stagnant over a period of years. b. Most modern campaigns utilize a variety of newer tactics. c. In today's competitive world, marketers should think more creatively to survive. d. Targeted customer segments have become more difficult to reach.

Which of the following is NOT true of promotional strategies? a. Promotional strategies have remained stagnant over a period of years. b. Most modern campaigns utilize a variety of newer tactics. c. In today's competitive world, marketers should think more creatively to survive. d. Targeted customer segments have become more difficult to reach.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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	a.	Promotional strategies have remained stagnant over a period of years.
	b.	Most modern campaigns utilize a variety of newer tactics.
	c.	In today's competitive world, marketers should think more creatively to survive.
	d.	Targeted customer segments have become more difficult to reach.