Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 1, Problem 1.12MA
Summary Introduction
Case summary:
General parents are fearful to put their kids to sleep. This is termed as sudden infant death syndrome (SIDS). The sudden unexplainable death during the sleep is termed as SID. So, parents need to monitor the health of the child during the sleep. Many manufacturers came up with many technologies to monitor this sudden death. Marketers use this fear of parents into business. But many government agencies started to create the awareness that these devices cannot prevent the child from this sudden death.
To determine: The other examples of the marketers who use emotions to sell their products.
Summary Introduction
To discuss: Whether it is ethical to use emotion in marketing.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
2 What is the difference between marketingcommunications and integrated marketingcommunications (IMC)?
Ethics Marketers have been shelling out the bucks on
sensory marketing techniques for years to appeal
to your subconscious mind. And studies show that
it works. But is sensory marketing fair? Some say
it's a way to enhance the purchasing process, while
others say marketers are unethically manipulating
consumers. What are some of the pros and cons
associated with sensory marketing? What is your
position?
Based on "Understanding Buyer Behavior'' and “Core concepts of marketing” -Discuss several reasons why marketers continue to have a hard time understanding, predicting, and explaining consumer behavior. (Write the answer in 500 words).
Chapter 1 Solutions
Marketing: An Introduction (13th Edition)
Knowledge Booster
Similar questions
- Discuss the philosophies that might guide marketers facing ethical issues.(AACSB: Written and Oral Communication)arrow_forwardWhat is Marketing Myopia and what cause market myopia? Why a business suffers from marketing myopia? How can it be avoided? What causes of marketing myopia? And which concept leads to marketing myopia? What is a marketing Myopia strategy?arrow_forwardMountain Dews evaluation differentiate between how they approach business customers vs consumers. For their business customers, explain which of the following reasons is their main focus, 1) to support the production of other products, 2) to facilitate daily company operations, 3) or for resale. Then, explain which interpersonal determinant is the main focus for their consumer market. (If your approved company for your marketing plan evaluation does not have a B2B component, you can use a different company.arrow_forward
- Marketing concepts and marketing managers article to support each of the marketing concept: 1Product profitablility models 2Strategies to engage shareholders in new product development 3Evaluate marketing mix alternatives 4Internal/External risks associated wiht new product development Provide a brief explanation of why each article was chosen and what specific advice it offers to the Marketing Managers Can you do this separately for each article as well as provide the full reference for the article thanksarrow_forwardGraded Discussion 1: B2C and B2B Compare and contrast the similarities and differences between B2C and B2B marketing characteristics.arrow_forwardThere are significant differences between B2B and B2C marketing. Conduct additional research in order to describe the differences between B2B and B2C marketing in terms of market structure.arrow_forward
- Discuss 2 similarities and 2 differences between Alibaba Group, Uber and Mercedes regarding their cultural valuesarrow_forwardBuilding trust in with emerging market consumers using the consumer mind space model. Explain how you will build trust in your brand (pop tarts) with consumers in the emerging city by using the consumer mind space model as your guideline. In your explanation: • Identify and describe the five key constructs of the consumer Mindspace modelarrow_forwardUsing the demographic characteristics of greencleaners listed in the case, develop a marketingcampaign including (a) core theme, (b) body copy,(c) key visual aspects, and (d) media considerationsfor one or more target groupsarrow_forward
- While driving influencer marketing manager for a startup Fintox (www.fintox.com) which aims to drive investments literacy, conduct a search for the right influencers and elaborate on various tools you can use to find them. Explain in brief which mistakes one should avoid for influencer marketing in this case.arrow_forwardCan you discuss the opportunities and challenges marketing managers face when utilising cause related marketing strategies? And highlight how an understanding of brand and the consumer can be used in these strategies..., please make your explanation as lengthy as possible if you don't mind, thanks?arrow_forwardAnalyse and evaluate the marketing strategies and orientations used by the C&C Cola USA to develop its retro brand and communicate with the target market ?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning