Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
6th Edition
ISBN: 9781337386920
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 11.3A, Problem 1CC
Summary Introduction

To determine: The major components of marketing concept.

Introduction: The marketing concept is the rationality that organizations need to examine the necessities of their consumers and formulate on choices to fulfil those requirements, superior to the opposition.

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Students have asked these similar questions
Show the relationship between the elements of the marketing plan;
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Give at least three advantages and three disadvantages of each marketing concept/marketing management philosophy