Strategic Management
Strategic Management
4th Edition
ISBN: 9781259927621
Author: Frank T. Rothaermel The Nancy and Russell McDonough Chair; Professor of Strategy and Sloan Industry Studies Fellow
Publisher: McGraw-Hill Education
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Chapter 12.4, Problem 1CC
Summary Introduction

Case summary:

The case explains about the massive growth of company U which made them get global recognition and the problems associated with company U. The valuation of the company is $8 billion in 2017. Despite the massive growth, the firm faces many ethical challenges due to lack of following ethical principles in its operations.

The company is said to disregard laws, rules and regulations in country U, following dynamic pricing system, poaching drivers, disregarding their own drivers, attacking critics, poisoning competitors goodwill and not responding properly to the lawsuits.

The problems of the company multiplied due to the lack of proper governance which made the CEO Person K resign. After his resignation, the company was expected to improve its ethical system and recover from its lawsuits. However, company U has its future for introducing self-driven vehicles.

To review The experience in ride-hailing services like company U or company L.

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Essay Instructions: Answer the following What have you learned so Far? 1. Think of any private company of your choice and then visit its social media. Understand their latest post. Does social media help promote CSR practices? 2. Give examples of internal and of external stakeholders of a company. 3. Identify each level of CSR based on Carroll's CSR Framework.
1. Define business ethics. 2. Define social responsibility. 3. How does social responsibility benefit shareholders? 4. In the past, few companies placed corporate social responsibility (CSR) in the forefront of PR and marketing efforts. While some issued occasional press releases about their charitable donations, most gave CSR a low priority. Mainstream corporate America generally viewed CSR-committed companies like Ben & Jerry’s and The Body Shop as eccentric, left-wing hippie outfits. Do you believe CSR is important and if so, how should it be measured? 5. Can one business make a difference to a global problem such as the food industry? 6. Are whistleblowers heroes or disloyal employees? 7. Do ethics courses make people more ethical? 8. If a customer misuses a product, is the company that manufactured or sold the product to blame? 9. Is monitoring employee’s online behavior ethical? 10. State your opinion on an employer intercepting and reading email messages of their employees.
2. Does YouTubes ethics differ from its practices? 3. Use the "Four View of Ethics" to compare to YouTubes practiced ethical behavior
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