To identify: The methods used for managing and measuring the quality of the product.
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
Explanation of Solution
The quality of the product is pursued for both intangible services and tangible goods.
The methods used for managing and measuring the quality of the product are as follows:
- Benchmarking
- Lean
- Six sigma
Benchmarking:
Bench marking is the process in which one company studies the process of another company to identify the best practices. The company which follows the best practices for the production, such process is usually taken as standard.
Lean manufacturing:
The lean manufacturing is the term that means manufacturing the product to achieve high customer satisfaction with minimum inventories.
Six-sigma:
Six-sigma is the methodology of process improvement used for eliminating defects in any process. The process may be manufacturing or assembly process of product or service. It helps to identify and eliminate the causes of the defects.
There is a certified course for six-sigma with different stages. Companies need the skilled man force to implement six-sigma. It is costly and less profitable in some areas.
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Chapter 12 Solutions
Contemporary Marketing
- Changes at each stage of the Product Life Cycle (PLC) greatly affect the implementation of the marketing mix strategy of a product or service. Discuss each marketing mix strategy in relation to the changes in each stage of PLC.arrow_forwardSelect a product and based on knowledge of the product life cycle, what types of changes will occur to that product as it continues through the product life cycle? How will this affect the marketing of the product?arrow_forwardSelect one of the products that you have analysed and evaluate the possibility of turning this product into a business.arrow_forward
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning