MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Question
Chapter 13, Problem 1LO
Summary Introduction
To discuss: The supply chain and supply chain management with its benefits.
Expert Solution & Answer
Explanation of Solution
The supply chain and supply chain management with its benefits:
Supply chain is the series of process which is involved in the process from production to distribution of the products and goods.
Managing of these processes of supply chain is termed as supply chain management that is from acquiring of raw material to the distribution to the consumers.
Management integrates and coordinates the activities which are performed by the members of supply chain into an unbroken process from the point of source to the consumption.
Benefits:
- Reduced inventory,
- Transportation,
- Packaging costs
- Warehousing
- Improved customer service;
- Higher revenues
- Better supply chain flexibility
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MKTG 12:STUDENT ED.-TEXT
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