MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 16, Problem 1MA
Summary Introduction

To discuss: The marketing channel management and identify the activities that it involves.

Expert Solution
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Explanation of Solution

The marketing channel management  is the process in which the company creates various marketing strategies as well as sales procedures to achieve the highest and widest potential customer base. The channels are the means or outlets to market and sell the products.

Following are the main activities of marketing channel management:

  • Annual review and analysis of choices that are using and that one’s aren’t.
  • Contract negotiation
  • Promotion
  • Ranking the performance of the distribution channel.
Summary Introduction

To discuss: The manner in which marketing channel management adds value to the company’s contribution concerning buyers as well as business partners.

Expert Solution
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Explanation of Solution

The marketing channel management will support to improve the value of the company and its business and the agents offer producers higher efficiency in manufacturing goods available to target markets. Through their contract experience, specialization, and scale of operations, intermediaries normally offer the firm more than it can achieve on its own. while considering in an economic view, intermediaries convert the variety of products into assortments wanted by buyers. The channel members add value by bridging the major time, place, and procession gaps that separate goods and services from those who would use them.

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Students have asked these similar questions
Describe marketing channel management by identifying the majoractivities that it involves. Identify several ways that marketing channelmanagement adds value to a company’s offerings, with regard toconsumers as well as business partners.
Discuss direct marketing channels and indirect marketing channels. Give examples of each sort of marketing channel based on actual market experiences.
What role do marketing channels play in the distribution of products or services? How can companies choose the right distribution channels?
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