Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Question
Chapter 18.2, Problem 1LO
Summary Introduction
To discuss : The 4 sales channels
The process of bringing goods and services to the market for selling it to customers is known as sales channels. The sales channel can be classified into direct and indirect sales channels. Direct sales channel includes selling the goods or services directly to the customer and indirect sales channel includes selling the goods through retailer, wholesalers, and dealers.
Expert Solution & Answer
Trending nowThis is a popular solution!
Students have asked these similar questions
What is the objective of a sales promotion? Identify and provide an example of three sales promotion tools targeted to consumers.
list and explain What are the benefits and drawbacks of different marketing channels ?
What Is a Marketing Channel of Distribution?
Chapter 18 Solutions
Contemporary Marketing
Knowledge Booster
Similar questions
- List and briefly describe the major traditional forms of direct marketing.arrow_forwardExplain the following marketing distribution functions: nformation provider physical distribution promotionarrow_forwardWhat role does strategic collaboration with channel partners and third-party vendors play in maximizing the impact of sales promotion initiatives ?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Foundations of Business - Standalone book (MindTa...MarketingISBN:9781285193946Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage LearningFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage LearningMarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing