Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 19, Problem 1AMK
Summary Introduction

To discuss: The way how Bluetooth low energy (BLE) beacon could increase sales.

Introduction:

Bluetooth low energy (BLE) is the hardware transmitters which broadcasts the identifier to the nearest electronic devices.

Expert Solution & Answer
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Explanation of Solution

Social media and applications for mainly for the smart phones but it do not take the benefits of identifying the users’ mobility or location. For this purpose Bluetooth low energy (BLE) beacon is installed to interact with the consumers when they enter the stores.

This device helps the store owner to intimate that the user is into the shop, accesses the loyalty of the consumers, and generates personalized promotions and finally sends these details to the smart phone of the shopper. Thus, the shopper can easily select the products through in-store navigation.

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