MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 19.6, Problem 1PC
Summary Introduction
To discuss: The reasons why companies use public relations as part of their IMC strategy.
Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.
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What is public relations?
Why do companies use public relations as part of theirIMC strategy?
What role should a sales force play in the marketing communicationsplan? how should direct marketing be used?
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- What is the importance of Public Relations?arrow_forwardWhat is public relations? Whom can an organizationreach through public relations?arrow_forwardwhat do you think are the most effective forms of promotion for business's to use in today's market? What factors should a company consider when deciding how best to promote their brand or products/services?arrow_forward
- The principle of IMC is that an organization’s marketing communications are more effective when they are integrated. Elaborate on how your organization could enhance the integration of its marketing communications.arrow_forwardHow does public relations relate to marketing a product or service? What are some examples of public relations?arrow_forwardList the key components of integrated marketing communication?arrow_forward
- Would public relations activities be effective?arrow_forwardMarketing communications are the means by which firms attempt to inform, persuade and remind consumers- directly or indirectly- about the products and brands they sell. The marketing communications mix consists of six (6) major modes of communication. Briefly describe these using examples. In your description please include your assessment on the choice made by the marketer.arrow_forward
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