Understanding Management
Understanding Management
11th Edition
ISBN: 9780357033821
Author: Richard Daft
Publisher: South Western Educational Publishing
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Chapter 2, Problem 5DQ
Summary Introduction

To determine:

The primary advantage of using big data analytics.

Introduction:

Big data analytics refers to the procedures and methods involved in examining large data. The examination of data helps in identifying the unknown and hidden facts related to the organization. In addition, the information regarding customer preferences and market trends are identified to make changes in the business.

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