Economics: Private and Public Choice (MindTap Course List)
Economics: Private and Public Choice (MindTap Course List)
16th Edition
ISBN: 9781305506725
Author: James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Publisher: Cengage Learning
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Chapter 20, Problem 1CQ
To determine

The relationship between price elasticity and revenue.

Expert Solution & Answer
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Explanation of Solution

The effect of an increase in tuition revenue depends on the price elasticity of demand. Suppose, the degree of responsiveness is more elastic, then an increase in tuition will result in more revenues and this will change as the type of elasticity changes. Suppose, the price elasticity of demand for the courses offered by the Nowhere State University is inelastic, then the revenue will rise. If the price elasticity of demand for the courses offered by the Nowhere State University is elastic, then revenue will fall. Here, an increase in price makes a corresponding decline in the quantity demanded. If the elasticity of demand is unitary, then the revenue remains the same. This is because the unitary elastic demand makes a proportionate change in both the price and the quantity demand. If the price elasticity of demand were 1.2, means more elastic, then an increase in tuition price will reduce the revenues.

Economics Concept Introduction

Price elasticity of demand: Price elasticity of demand refers to the degree of responsiveness of demand for a commodity, after a change in its price.

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Students have asked these similar questions
Beginning with the Fall 2018 semester, three North Carolina universities (UNC Pembroke, Western Carolina University, and Elizabeth City State University) reduced their tuition. After the Fall semester had begun, each of these universities announced that they had experienced a large increase in enrollment.   Explain what these facts tell us about the price elasticity of demand for education at these universities.   Use your answer to part a. of this question to explain whether reducing tuition would lead to an increase, a decrease, or no change in the amount of revenue received by the universities.
Suppose you work for a local car parts supplier, and you’re looking at ways to increase revenue.  You remember from your economics course, that people respond to price changes.  You decide to test this theory.  Assume, that as the price of an alternator falls from $40.00 to $38.00 the quantity of Y demanded increases from 110 to 118. Then the coefficient of price elasticity of demand is:  If you want to increase revenue, you should:
e) Would you expect the own-price elasticity of demand to be higher for financial-aid students or for non-aid students (and does it depend on whether "own price" is gross tuition or net tuition?)? Why? What about the income elasticity?
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