Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 22.3, Problem 22.3LO
Summary Introduction

To discuss: Effective marketing plan.

Introduction:

Effective market plan indicates the way a company must attain its goal, achievement, course of actions, to execute.

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Describe the process of developing a marketing plan, including the key components and steps involved.
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