Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 4.6, Problem 1LO
Summary Introduction
To identify: The different methods for measuring the effectiveness of an e-commerce website.
The process of buying and selling of goods through online is known as e-commerce. It is also known as electronic commerce.
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Conduct research to identify a company that has gone beyond e-commerce to develop an e-business environment via the use of information technology and networks to carry out business-related activities and operations. Describe briefly the scope of the company's e-business activities.
Describe the different types of e-marketplaces.
What is meant by the term e-business?
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