Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 6.3, Problem 1MED
Summary Introduction

To select: The most ethical choice that whether to stay in the company or start own business.

Introduction:

A set of personal and business behavioral standards, values and guidelines established by professional organizations for guiding their personnel for sound and consistent ethical functioning is termed as ethics.

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Bonnie Brewer and Stacy Kim were college roommates. While at school, they shared dreams of opening their own business. To prepare themselves, they took business and marketing courses, along with courses in management. When they graduated, they each found jobs in Seattle, near where they’d gone to school. Several years later, after working at other companies to gain experience, the two women decided to take the plunge together and made a plan to open a small café where they and their customers could indulge their love of good coffee and fine chocolate. They looked at two locations for their café: one near Pike Place Market, which gets a lot of foot traffic from shoppers and businesspeople, and one near the university, where shops and restaurants are patronized by students, faculty, staff, and local residents. They chose the university location because they thought they knew and understood those customers well. The doors to Custom Coffee & Chocolate opened several months later, with…
If you were faced with an ethical dilemma, from whom would you seek advice? Describe some decisions that might be good for an organization’s profitability in the short-term, butbad for the organization in the long-term. What factors would you take into consideration if you were thinking about leaving your job ratherthan do something unethical?
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