Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Question
thumb_up100%
Chapter 6.5, Problem 1LO
Summary Introduction
To identify: The 5 psychological factors that impact
Consumer behaviour is the study how a customer make the buying decision. Marketer records every action of the customer in the market place to know the buying behaviour of the customer.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Explain What are the factors that influence consumer behavior?
Discuss any four determinants of consumer behavior
What are the general factors which affect consumer behavior?
Chapter 6 Solutions
Contemporary Marketing
Knowledge Booster
Similar questions
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning