Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 7, Problem 1ALC
Summary Introduction
To determine: The list of all individual products and product lines of Company P and how it surprises Person X.
Introduction:
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
Expert Solution & Answer
Explanation of Solution
The list of product of Company P are as follows:
- Product A
- Product C
- Product H
- Product G
- Product T
- Product P
- Product PT
Company P not only focuses on a particular group, that is, it does not focus only on kids, women, and men, instead, it manufacturers products for all people. Thus, this surprises Person X on Company P.
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Chapter 7 Solutions
Marketing: An Introduction (13th Edition)
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