Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 7.1, Problem 1LO
Summary Introduction
To discuss: Compare the business market and consumer market with major characteristics.
B2B refers to business which serves the other business
B2C refers to business serves the individual consumers
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Chapter 7 Solutions
Contemporary Marketing
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Similar questions
- Compare the major characteristics ofthe business market to the consumermarketarrow_forwardBased on your understanding of the business environment, explain the internal and external factors (macro & micro factors for the external environment) and explicitly explain their effect and influence on the business operationarrow_forwardExplain the components of the business environment and why they are vital for business success.arrow_forward
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