M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Question
Chapter 7.5, Problem 1PC
Summary Introduction
To determine: The difference between new buy, straight rebuy and modified rebuy.
Introduction: Buying center is additionally known as decision-making units. Under the buying center, all the member of the organization is involved who have the power of making a buying decision for particular goods and services.
Expert Solution & Answer
Explanation of Solution
Buying situations and their difference are as explained below.
- New buy is a part of buying situation in which a customer purchase new goods and services from the seller first time due to which an individual and an organization do not have any experience with the purchased item.
- Modified rebuy means that buyer has purchased the similar kind of product which had purchased in the past.
- Straight rebuy means that a buyer and buying organization has purchased the addition number of the product which had been purchased in past.
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