Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 8.1, Problem 1LO
Summary Introduction
To discuss: The global business landscape in terms of Country U imports and exports and in major industries.
Global marketing refers to the process of bending the strategies of marketing of the organization to adapt to the prevailing conditions of the other countries.
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For business-to-business markets, define the target market in terms of factors such as geographic location, type of organisation, and size of the organisation.
example like china
Differentiate local or domestic business from international business.
Compare the way of doing business in the United States and China from the perspective of the economic, political, and judicial systems. Explain the different global systems.
Related Diversification. Related Diversification is the most popular distinction between the different types of diversification and is made with regard to how close the field of diversification is to the field of the existing business activities. Related Diversification occurs when a company adds to or expands its existing line of production or markets.
Chapter 8 Solutions
Contemporary Marketing
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