Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 8.4, Problem 8.4LO
Summary Introduction

To determine: The utilization of observation, questionnaires, experiments panels, and the newer data collection method.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts and suggesting actions to decrease the risk and thereby improving the decisions in market is known as the marketing research.

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